Ad-free iOS apps

Posted December 17, 2015 by David Redekop to Blacklist Case Study DNS

iOS apps, especially with little children, are often completely unusable unless the ads and trackers are all blocked. Many parents are used to putting an app in airplane mode before letting kids play. Unfortunately that disqualifies all apps that require connectivity.

DNSthingy ad-blocking disabled: DNSthingy ad-blocking enabled:
with-iAd without-iAd

While Apple has their own iAd ecosystem, many mobile apps use alternate ad providers (mopub is a popular one), which are already blocked in our default blacklists.

But to have a truly beautiful iOS app experience and cover all the bases, follow these steps for the ruleset applied to your iOS devices:

  1. block-ads

    The blacklist above does not include hosts that prevent services from working.

  2. Now you want to create a separate list (Dashboard -> Manage Rules -> My Lists -> Create a List -> blacklist) called iAds and include these hosts:

    iadsdk.apple.com
    iad.apple.com

  3. Finally, go to your Ruleset and turn it on like this:

    block-iAds

Note: blocking Apple iAds will prevent iTunes radio (does anyone still listen to that?) from working as well as the occasional tracked ad. For most subscribers, this is a small price to pay for a superior iOS app experience.

Enjoy!